New Building & Rebranding WHITNEY

28 Jun

The Whitney is in progress of building it’s new building by architect Renzo Piano. Whitney will be moving downtown and opening to the public in 2015.  There’s a great article at Cool Hunting with a behind the scenes look at the progress of the new building.

Whitney MuseumThe Museum has also hired Amsterdam based, Experimental Jetset to rebrand their website and logo.  The rebranding looks minimal and futuristic with its uppercase Helvetica font and large randomized “W.”Whitney Logo Redesign

Whitney RebrandingWhitney Rebranding  What do you think of the new look?

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