New Building & Rebranding WHITNEY

The Whitney is in progress of building it’s new building by architect Renzo Piano. Whitney will be moving downtown and opening to the public in 2015.  There’s a great article at Cool Hunting with a behind the scenes look at the progress of the new building.

The Museum has also hired Amsterdam based, Experimental Jetset to rebrand their website and logo.  The rebranding looks minimal and futuristic with its uppercase Helvetica font and large randomized “W.”

Whitney Rebranding  What do you think of the new look?

Barney’s New York: A Brief History

Barney Pressman opened the first store in 1923 at 17th Street and Seventh Ave. He pawned his wife’s engagement ring for the $500 he needed to lease the space. His philosophy was to offer the lowest possible price for the most popular brands.  He purchased showroom samples, retail overstocks, and manufacturers’ closeouts at auctions and bankruptcy sales.  His son, Fred Pressman took over the company in the 70s, and changed the direction of the company from bargain store, to boutique. 
The Barney’s store on 7th ave now houses the Rubin Museum of Art, but still contains the original spiral staircase.

Partners & Spade: Backdated Confidence Trophies

Andy Spade, who is the husband of Kate Spade and brother of David Spade, and also the former owner of Jack Spade has a store on Great Jones Street called Partners & Spade.  While they mainly focus on rebranding for major companies like AOL and JCrew, they also have this fun little store that has little openings with well selected oddities. These trophies are something they always carry, and are sure to boost your confidence.  They are a perfect thing to put on your office bookshelf, or on your mantle.  Unfortunately, they don’t make them in Grammy form (sorry Black Keys).  Customize yours for $75, with priceless amounts of confidence at Partners & Spade.