The Whitney is in progress of building it’s new building by architect Renzo Piano. Whitney will be moving downtown and opening to the public in 2015. There’s a great article at Cool Hunting with a behind the scenes look at the progress of the new building.
The Museum has also hired Amsterdam based, Experimental Jetset to rebrand their website and logo. The rebranding looks minimal and futuristic with its uppercase Helvetica font and large randomized “W.”
Whitney Rebranding What do you think of the new look?